Ginza, one of the most recognizable  districts in Tokyo, is named after the establishment of a silver coin mint. First notes about the area are dated as early as 1612. Later in the Meiji era, it became a “model of modernization ”. Today, it is considered as one of the most luxurious parts of Tokyo that carry all the high end brand shops, such  as Chanel, Gucci, Fendi, Rolex and D&G.


But for us, Ginza is so much more. It is a place where tradition, modernism and chic meet. We can see this synergy not only in buildings but also in  people outfits, what constitutes to the very unique atmosphere there. While wandering the Ginza streets, we meet women dressed in kimonos, men wearing foulards and vests. We also  notice an appreciation of a chic casual style, represented by high quality materials in  simple clothes like plain trousers and sweaters. Moreover, it is also the place where parasols and white gloves never go out of style.



Photographed by Katsuyoshi Komatsu

Translated by Natsumi